Interactive Games Hire

Benefits

Why should you use interactive games as part of your event or online marketing strategy?

The commercial world is a noisy one, and it`s getting more difficult to grab attention, differentiate from competitors, and make an impact. Using branded, interactive games as part of a broader marketing mix, is a great way to attract, engage and influence an audience, from any industry and in any global location.

Influence
Behaviours

Interactive games can positively impact a variety of outcomes or behaviours, whether the player is a customer, partner or fan.

Games delivered at a corporate event, or online as part of a remote marketing campaign, provide a fun & non-threatening point of interaction with a brand for customers, partners or fans. As such, the player tends to be more receptive to influence than when presented with other more direct marketing tactics, and can be more inclined to offer feedback, data or make a transaction.

Brand
Awareness

Interactive games are a subtle, yet highly impactful and efficient way to create brand awareness or positive brand associations.

In a world of short attention spans and limited bandwidth, brands need to use marketing methods that leave their imprint on customers and prospects quickly and efficiently. Using short, targeted and branded game experiences, at corporate events or online, delivers a positive brand association experience that will ensure your organisation remains memorable, long after the event or online interaction.

Lead
Capture

Interactive games provide an opportunity for a fair exchange of value between your brand and your audience.

All organisations want to learn more about their customers, and data collection is pivotal to building insights. The methods used to collect information can have a big influence on both data integrity and the broader commercial relationship.

Digital games can be an important connection point between brands and their customers, where an experience is provided in exchange for a transaction or data request. By stimulating emotional responses such as accomplishment, empowerment & joy, or providing more tangible benefits such as prizes, the customer feels like they`ve gained something, and are more comfortable to provide feedback or information in return.

Affordable
Marketing
Strategy

Interactive games offer an affordable marketing and lead generation strategy for organisations of all sizes.

With 35+ different interactive game templates already built, across a variety of genres, and more being added every month, it`s likely we`ll have something ready to go to suit your needs. If not, we`ll build something unique just for your brand. By re-skinning existing game software, and leveraging our proprietary game admin system, we can provide great value pricing without sacrificing customisation or service.