Here’s a taste of what we’ve been up to recently.
Interactive Games was engaged to develop a customised digital reaction test for Toyota Gazoo Racing, via marketing agency Gemba. The interactive game would form part of the hospitality offering at the 2024 Australian Grand Prix, and needed to grab attention and entertain players of all ages and abilities. Built for a large format touchscreen, the split-screen interface allowed for the high volume of traffic, and features such as `accessibility mode` ensured nobody was left behind with the experience! The intuitive game play, and efficient screen flow, facilitated almost 3,000 games played during the GP festival.
As an exhibitor at the high-profile `Australian Manufacturing Week` tradeshow, MYOB wanted to draw attention to their industry-relevant product offering. Interactive Games was engaged to customise a game which showcased all the different areas of business that can be positively impacted through integration of the MYOB software suite. Having created a visually impactful exhibition stand, the MYOB team needed the game to blend in, so a smart touchscreen kiosk was wrapped in company colours for some extra wow factor. Both the game and the branding solution proved to be great drawcards, positioned prominently at the front corner of the stand. Delegates played the game multiple days during the event, generating repeat visits and many positive commercial conversations.
AIG is proud supporter of women`s golf, and wanted to showcase their partnership at the Steadfast Convention. Interactive Games customised a digital golf game that challenged players to score as many points as possible in the time limit. Featuring AIG branding throughout, the game allowed players to control a female golfer avatar on screen, hitting balls to targets at different distances on the `virtual range`, adjusting for the wind! The game proved to be a great success at the AIG stand, creating memorable moments for delegates and raising awareness of the ongoing commercial partnership.
As the current Worldwide Insurance Partner of the Olympic and Paralympic Movements, Allianz engaged Interactive Games to custom build a virtual archery game experience at a major insurance conference. The game brief needed to accommodate players of all abilities, be quick and intuitive to use, capture player data, and facilitate giveaways through a real-time leaderboard. Allianz also wanted to avoid clunky VR headsets that can slow down the user experience, and create hygiene concerns for some delegates. The Interactive Games solution used motion-capture sensors to track player movement, and control a `virtual bow` on screen. The game was a hit at the stand, and a real drawcard for the brand.
Having previously worked successfully with Hollard Insurance, across a number of conference events, Interactive Games was asked to create a custom game concept that would complement the `nature` theme of their exhibition stand. The game needed to align with the `Let`s Grow Together` campaign theme, highlighting Hollard`s partnership approach to their Broker relationships. Interactive Games developed a unique game concept, where players could grow a (digital) tree using skill and timing. The game was deployed at the tradeshow via a large format touchscreen, with an `online` format also made available to non-attendees, throwing the campaign reach wider than just the event delegates.
Partnering with agency Because XM, Interactive Games helped Cisco showcase their Cyber Security Solutions at a leading industry tradeshow in Canberra. Developing a modern twist on the classic retro `Space Invaders` game concept, Interactive Games customised a digital game called `Cisco Defence`. Players controlled a spaceship and fought to `secure the enterprise`, fending off a variety of cyber threats from above. The game functionality was built around showcasing Cisco Services, with icons in the game collected to activate special features and bonuses. The game was extremely well received over the multiple-day conference event, and met the brief of drawing attention to the stand, and creating memorable moments for delegates.
Verint is a global leader in Customer Engagement. They are Customer Experience experts in Automation, AI, and Cloud.At a recent key industry tradeshow in Melbourne, they wanted to leverage the sporting capital`s passion for all things AFL, and asked Interactive Games to provide 2 different interactive experiences for their stand. The entire tradeshow stand took on an `Aussie Rules` theme, and 2 commercial grade touchscreens were wall-mounted, facilitating both a virtual kicking game, and a marking game. Centrally mounted, a TV displayed cloud-based leaderboards for both games." I`m not sure I can put in words how successful the activation was last week. It did everything we had hoped and much more. The stand was constantly busy and the attraction enabled us to have some great conversations. " - Martyn, VP Marketing (Asia Pacific, Japan)
PagerDuty engaged Interactive Games to create a digital game that could be themed around speed of response to IT-related incidents. This would align with PagerDuty`s core campaign messaging, and desire to communicate the key commercial benefits of their products.The game needed to capture relevant information from delegates, as well as be competitive. Incorporating some sort of prize is always a good idea to enhance engagement.The 60 second challenge involved a variety of 3D icons flying towards players on screen, getting larger and faster as the game progressed. Players needed to tap the icons at the appropriate time, to successfully respond to an incident and neutralize the threat! After great success and engagement in Australia, the game has now been deployed in many regions around the world, including the UK, Europe, Asia and North America.
Sometimes the brief is not about capturing leads or new prospects, simply about engaging existing customers and partners, with the emphasis on fun and participation.This was the case when Experian contacted Interactive Games about one of their flagship tradeshows. Delegates at the conference would be made up primarily of existing Experian customers, so brand awareness was not an issue to solve. Hence the focus came back to providing an engaging, interactive experience that would create memorable moments. The corporate event was being held at the same time as the FIFA Women`s World Cup in Australia, so Experian opted to utilise a (branded) version of the Flick Football touchscreen game. With an enticing prize up for grabs, and addictive game play functionality, the experience was a hit with a diverse delegate population.
A key element of the Interactive Games approach is to fully customise game experiences, so that brands and products get full representation, all the limelight, and therefore greater value for investment.Often clients want to showcase their products or services as part of a game experience. Nature`s Way approached Interactive Games to develop a version of the `MatchMaker` game, incorporating a broad range of the Nature`s Way product range.Players were presented with a grid of products on the touchscreen, and the goal was to find as many `matches` as possible within the time limit - some product tiles were dynamic to make the game more challenging, switching around to confuse the players! This was a great game concept to showcase products, increase brand awareness and create memorable product moments.
The Allianz team were exhibiting at a key disability services conference, and were looking for an inclusive and accessible interactive experience. The solution was a customised digital `spin the wheel` game that required a simple `tap` to spin, and be in with a chance for a range of great prizes. At the back end of the experience, the Interactive Games team developed a complicated inventory management system, catering for a varied prize pool of items, and different rules to be applied over the event days. This ensured the experience was hassle free for the onsite team, and worked seamlessly throughout the event.This was a classic example of how the Interactive Games team can work in partnership with clients to customise functionality to meet the needs of different event environments and user requirements.
QMV provides independent consulting services and technology solutions to superannuation funds, trustees, administrators, and wealth management organisations.The team engaged Interactive Games to develop an interactive Trivia experience to be played at their conference booth. To supersize levels of interest and visual impact, they also leveraged a large wall-mounted screen to permanently display a competition leaderboard - showcasing some great prizes to be won. Delegates flocked from far and wide to play, and ultimately engage in commercial conversations with the QMV team on the stand.Given the booth space restrictions, this experience was delivered on a tablet, and was a great example of how a great interactive experience can be achieved within smaller event footprints.